🎉 Nine years…….!!!!!!! 🎉
Nine years ago today, I set up a Blogger account, took a laydown photo of the outfit I was going to wear that day, and posted it online with a two-sentence description. The photo was grainy and dark, taken on my bed. The words I wrote were vague. The name I chose for my blog, So What If I Like Pretty Things, was complicated & unmemorable, and totally un-marketable - because in those days, blogs weren’t marketing. They were awkward public diaries, or passion projects. I was a weird, awkward girl navigating a weird, awkward world, trying to find inspiration and a voice. It is so hard to believe how much time has gone by….!!
What’s changed for the blogging world? Absolutely everything. People have made full time careers out of blogging. Blogs went through a meteoric boom of profitability, and are now on a popularity decline as Instagram rises to replace them. The idea of even selling tiny sidebar Ad Placements on your blog was once controversial - now people get into blogging for the express purpose of making money, selling, building a business, becoming a brand. Influencers (a word that makes me want to yank out all my hair) are absolutely everywhere, on a constant quest to make us buy things. Bloggers and influencers have even created full product lines bearing their names (cute ones, too!). I totally get it. Why not make money with your passion project? Why not shell someone’s products and make a commission? It makes sense! It just never made sense for me, and the more blogs turn into money-making juggernauts the more I start to feel a bit like the last dinosaur…🦕
What’s changed for me? Quite a lot. I’ve moved states and cities, changed jobs. I’ve grown up…a lot. I’ve gone through periods of both unbridled pain and expansive joy. Honestly, though I’ve retained a few of my signature sharp edges, I’ve gotten softer, and I’m proud of that because its not easy be vulnerable & open when your tendency is to close up and live in your own head.
What’s changed for my little blog? Very little. I still post what inspires me: style, music, things I read. I’m still awkward in front of a camera. I still get an enormous amount of joy in documenting and writing about beautiful things. Despite the shifts in what bloggers are supposed to be, I’m not a brand. From the beginning I knew the point of this wasn’t to make money, and it never will be. I still believe getting dressed is a form of daily personal expression, and that finding bits of beauty in life is critical even when the world has gone crazy. I post fewer of my own outfits (largely because I’m too lazy to take pictures anymore 😂), but other than that this little space is still essentially the same!
What’s next? The coming year may bring a few changes in content, maybe a redesign, maybe more posts about cooking, or travel, or a personal story here and there…but mostly it’ll be the same. I’ll post about stylish people, trends, spaces that inspire me, music I’m obsessing over, cocktail recipes, and podcasts & books I’m addicted to.
To anyone who has read this blog over the years,
thanks for coming along with me.